– – – Button Element Estimated reading: 2 minutes 1362 views Adding Button Element Including a Call-To-Action (CTA) button in your emails has proven to be an effective way to increase conversion rates.Your CRM also allows you to include a CTA in your emails in the form of a button hyperlinked to a destination URL. Editing Button Element You can also access the button settings by clicking the pencil icon in the Button element of your email builder as shown below.